Terms of Service

1. Introduction

Welcome to Goodlady Finance. These Terms of Service ("Terms") govern your access to and use of our website, technology solutions, introduction services, and strategic partnership programs (collectively, the "Services"). Goodlady Finance operates as a technology provider delivering proprietary financial intelligence tools, commercial finance intelligence tools, and collaborative network architectures. By accessing or using our Services, you agree to be bound by these Terms.

These Terms constitute a legal agreement between you and GOODLADY LIMITED ("we", "us", "our"), a company registered in England and Wales under company number 16986244 , with our registered office at 128 City Road, London, EC1V 2NX.

2. Our Services

Goodlady Finance is a technology provider and strategic intelligence platform. We provide a platform that leverages our proprietary L4 Intelligence Engine to analyze business data and generate high-fidelity risk audits. This allows us to connect UK enterprises with a panel of potential lenders and financial institutions using institutional-grade fidelity.

• We provide introductions to commercial finance products and do not provide regulated advice.
• Partnership Ecosystem: We facilitate strategic alliances between professional advisors, SaaS platforms, and institutional nodes via our collaborative architecture.
• We do not charge you any upfront fees for our standard introduction services.
• We may receive a commission or finder's fee from lenders if you successfully obtain funding through our introduction.
• We do not guarantee that your application for finance will be approved by any lender.

Sandbox Environment: We maintain a standalone sandbox environment which can be initiated by joining our waitlist. This environment is designed for testing and demonstrating our AI-driven underwriting capabilities. Please be aware that this environment is separate and not associated with the live platform. Goodlady Limited is currently in the process of applying for direct authorization from the Financial Conduct Authority (FCA). We are on our way to formalize our status to further expand our regulated service capabilities.

3. Billing & Payments

For services that require payment (such as premium risk audits or brand licensing), Goodlady Finance will use our authorised payment partner for secure transaction processing. By engaging in paid services, you agree to the payment terms associated with our institutional banking partners.

4. User Responsibilities

By using our Services, you confirm that:

• You are acting on behalf of a UK-based business or commercial entity.
• All information you provide to us is accurate, complete, and up-to-date.
• You have the authority to enter into agreements on behalf of the business you represent.
• You will not use our Services for any unlawful or fraudulent purpose.

4. Intellectual Property & Brand Licensing

All content on this website, including text, graphics, logos, images, and software, is the property of Goodlady Limited or its content suppliers and is protected by UK and international copyright laws. You may not reproduce, distribute, or create derivative works from this content without our express written permission.

Brand Monetization & Licensing: Commercial use of the Goodlady Finance brand, including our trademarks and proprietary data endpoints, is strictly prohibited without a valid license. For information on our tiered licensing model, please visit our Brand Licensing Portal.

5. Limitation of Liability

To the extent permitted by law, Goodlady Limited shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits or revenues, whether incurred directly or indirectly, or any loss of data, use, goodwill, or other intangible losses, resulting from:

• Your access to or use of or inability to access or use the Services;
• Any conduct or content of any third party on the Services;
• Any content obtained from the Services.

We are not responsible for the terms, conditions, or performance of any loan or finance agreement you enter into with a third-party lender.

6. Governing Law

These Terms shall be governed by and construed in accordance with the laws of England and Wales. Any disputes arising under or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

7. Contact Us

If you have any questions about these Terms, please contact us: